When no further than the Introduction to John Medina’s Brain Rules, I already wanted to purchase copies to give as gifts to my friends. Medina makes his points with wit, precision, and stories, and convinced me of his professionalism when he described the MGF (Medina Grump Factor), explaining that
…supporting research for each of my points must first be published in a peer-reviewed journal and then successfully replicated. Many of the studies have been replicated dozens of times.
And all of that research is available on his book’s site.
In fact, the book is meant to be used in conjunction with the web site and accompanying DVD. Both the site and DVD contain “tutorials” – additional text, video, and graphics – to further your understanding of the content. When writing about the brain, it sure helps to put the ideas into practice by providing as many modes as possible for getting the reader’s head around an idea.
Medina explains in his introduction that one goal of his book is to focus researchers on areas that need further investigation, because not enough is yet known to make blanket statements or resolutions. However, the studies that do exist suggest:
If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom.
He says something similar about business and cubicles.
If the stickies popping out from my copy are any indication, you can bet I’ll have more to say about the content in future posts! One other point of reference – I rarely reread a book, as my mind tends to jump ahead since it already knows what to expect. I intend to reread Brain Rules, however, this time while watching the accompanying DVD chapters. The brain rules tell me there are benefits to revisiting content, utilizing different input, and doing it over a span of time.
Rule #5 – Repeat to remember.
Rule #6 – Remember to repeat.
Rule #7 – Sleep well, think well.
Rule #9 – Stimulate more of the senses.